How Website Design Affects User Experience

Website design isn’t just about having a pretty site; it’s about providing a good user experience. Well-designed websites are easy to navigate and provide a good user experience. In this post, I’ll share some of the best website design tips and tricks to help you create a website that brings your visitors and users a great experience.

Who Needs a Website? 

Does your business need a website? With today’s interest in many social media platforms, some businesses are dependent on social media without realizing that they also need a basic website. Social media is important of course, but it’s variable, changing with the user’s attention span and not reaching every potential customer with every offer you might have. 

Any business, small or large, service or product-oriented, does need a website for showcasing the basics that are offered. It’s just the minimum viable product that is an overview of what you offer and the ideal target audience who can benefit from this product. 

Your business website can be only a few pages with your standard product or service features and with some overview of your background and experience to prove that you are the most appropriate provider of this offer. Testimonials or a portfolio can be useful but are not a requirement for the basic website. Seasonal specials or event listings are not needed or even desirable, as this type of content would need to be maintained. 

If you want to create your website yourself but have no experience or training, we can suggest the appropriate and best platform to use. However, if you would rather stay in your zone of genius working on all the things you actually love to do in your business without learning something new like web design, talk to us about taking care of it for you.

Our zone of genius in building websites can be put to use for your business if you choose to take part in our Showit VIP Designer Day.  Yes, we can get your website done in just one day. It will be up and running with no website building done by you.  Then you can focus on what you like to do rather than learning all about building a site. 

What is Website Design?

Website design is the first experience that website visitors have with your website. It’s what they see when they land on a page and how you choose to present content or information to them.

The website design includes the placement of elements, colors used, images and graphics, text layout and readability, and the overall user interface.

How Does Website Design Affect User Experience?

Website design is a core component of user experience (UX) because website visitors are more likely to stay on your website if it’s well designed. Your website should be easy to navigate, have readable fonts and colors that don’t cause eye strain. If you want people to read what you have written, your website needs to be user-friendly.

Another critical factor of user experience is making sure that your website is mobile-friendly, especially as more and more of your visitors will likely be visiting your website from their mobile device.

Your website design needs to look good on all devices and screen sizes.

What Makes Website Design Great?

Great website design is a combination of things like the visual layout, website navigation, ease of use, and user experience. If your website’s not easy to use or doesn’t have excellent usability, then people will leave.

Your website pages need to have structure and flow. When someone visitors your homepage, for example, are your links and content internally linked and connected in a way that makes sense?

Another important note is that great website design is also accessible. We should all be making accessibility a priority, especially with our website and business presence.

How Can You Improve Your Website’s Design?

There are many things you can do to improve your website design and make it more user-friendly. Here are some tips:

  • Use an easy to read font like Montserrat or Poppins for your main text font
  • Stick to a limited color palette
  • Use whitespace to help break up content and make it easier to read
  • Map out your website pages and sitemap before you start designing and creating them

Website design is a high-level skill. If the DIY options aren’t doing it for your business presence, investing in a professionally-designed website might be worthwhile.

The website is often the first place website visitors will come to, so it’s vital that your website is user-friendly, easy to navigate, and has a great design. Your website is the biggest piece of your business and brand, which is why investing in a professional website is one of the best business investments you can make.

If you want a professionally designed website, check out my packages here and my website design portfolio right here.

connect

Hey, I'm Vicki!
Web Designer & Owner of Build Your Best Year

menu